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Curly Hair
Coaching Program
for Hairdressers

Not a Hairdresser?

Get to know

Curlcraft Education: Learn the art of cutting and managing curly hair.

Greetings from Curlcraft™ Education!

The Curlcraft sculpted curl movement is a modern and creative visual approach to effortless curly hair that will have curls looking great day after day. It is not a "haircut" nor is it precision haircutting. It is a unique adaptive method of visual and intuitive cutting, working with the hairs natural movement creating customized organic haircuts every time. The great thing is that it can be applied to every one of your curly, wavy and natural textured guests. Curls are not ordinary, so let's stop treating them that way!

The Curlcraft methodology will teach you how to build volume or collapse it, and how to get versatility with the same haircut or consistency every day. Learn the proven methods that can lead to a steady stream of new guests!

 Curlcraft offers:

  • Modern + creative approach to cutting curly hair

  • Self paced online education

  • 7 hours of video content

  • Behind the chair situations

  • Downloadable PDF handbook

  • Cutting + styling curly hair

  • Business building 

  • Discount on Pivot Point mannequins

  • Certification

  • Listing in the stylist locator (did you know that curly hair specialist near me is searched thousands of times EVERY DAY?)

  • Curlcrafting @Home eBook

The Curlcraft course is for hairdressers wanting to master curly hair in order to elevate their careers, grow their businesses, and make more money. Join the elite group of hairdressers who never stop learning. If you are a stylist who struggles with regimented, structured, or mechanical haircutting, then this course is the perfect fit!

best online curly hair education training course program class for hairdressers and salons
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Get results that
will satisfy your guests EVERY TIME!



About the Curlcraft creator:


Her credentials include:

 I love learning and have always attended advanced education classes and courses, both online and in person throughout my entire career. I’m an eternal student with a collected education!

After years of struggles with my own curly hair, I began dry cutting it years ago addressing and carving only the areas that needed it. This was a gamer changer for me. After building my clientele so quickly after moving to Portland, I realized that there was a huge demand for curly hair specialists in the beauty world, and a definite need for curly education for stylists. Not just on cutting, or styling, but something that covered it all, which is something no one else is doing. I wanted to create a program for teaching other stylists with my proven formula  of how to create effortless curly hair that would have people talking about them, just as I had experienced. And so, I created Curlcraft education; the perfect blueprint for understanding, cutting and styling curls, along with business advice to help you accelerate in the industry.

I moved cross country in 2019 and had to start over after having a clientele of 25 years in S Florida. Implementing the Curlcraft methodology, I was completely booked on my first day in Portland, and with all of the positive things that people were writing about their Curlcraft experiences, I quickly grew my clientele and was fully booked by my second year and was voted a finalist for best salon. WOW! That was when I decided to share my formula for success with other hairdressers and created the Curlcraft education program. Year three had me in high demand, fully booked out for 8 weeks with a constant flow of new guests (sometimes 3 a day!), referrals and DM's, and I was voted best hairstylist in Portland 💕


This was such a huge (and proud) moment for me. Everything I was putting out there was helping others, and  boy did it feel good. I am now doing what I love AND I making more money than I ever had in my entire career!

Currently 98% of my clients have curly, wavy, or natural textured hair, so I deal with curls ALL DAY, EVERY DAY. I’m thrilled that they have responded so well to my curly methods and are writing raving reviews about their Curlcraft experiences.

I'd love to show you how I did it!

You can check out those reviews HERE

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Jo is a curly hair specialist working behind the chair (as Haircraft by Jo) in Portland Oregon, and she has curly hair herself. She built a solid clientele there in less than 2 years using the trademarked Curlcraft cutting method along with the Ultimate Guest Experience. Curlcraft Education was created to help others overcome their struggles with curly hair. The concept is to help other curly hair people who struggle, by educating their hairdressers.



If you are:
  • Intimidated by curly hair 
  • Wanting to learn to master curls
  • Grow your curly hair business
  • Or make more money, then Curlcraft has got you covered! 

Launched in 2021, Curlcraft Education is helping hairdressers build the confidence and skills needed to master curly and wavy hair, along with teaching how to provide the ultimate guest experience that will have people referring friends and keep them coming back


My mission as your Curly Hair Coach is to provide you with the most complete curly hair education program to eliminate any fears you may have in dealing with natural textures, to arm you with tons of information, including things to share with your salon guests, or elevate your existing skills. Guest experience is a big part of this program. It's something that curly haired people will gladly pay for, and yet it's something that is missing in too many salons. Just watch how your business will grow!

I'll share all of the techniques and process that got me fully booked in less than 2 years! Since just a few of these specialized haircuts will pay for this course, how can you afford not to invest in your business? 

If you are wanting to gain a thorough understanding of curly hair and a fresh new perspective to creative cutting and styling that will grow your business, then welcome to Curlcraft Education!

The ONLY course that covers ALL aspects of curly hair!

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Learn how to create loyalty and gain referrals through
the guest experience

Give Curlcraft 7 hours of your time and you will walk away with a full understanding of managing curly and wavy hair!


Inquire about ONE ON ONE COACHING using the contact form

Frequently Asked Questions~

  • How is Curlcraft different than the other courses out there? The Curlcraft Complete Course covers ALL aspects of curly hair, which no other course offers! We'll also cover the guest experience in depth and the process of educating them, which I believe has been missing in the curly world. Curlcraft is a modern creative approach to cutting curls that is very adaptable, and the course is priced lower than most certification courses available.

  • Is Curlcraft cutting for all curl types? Yes, it is adaptable and can be applied to all hair types as long as you are cutting the correct way.

  • Will this cause frizz? No. Frizz is caused by cutting incorrectly, lack of product or over manipulating the hair.​

  • Is Curlcraft a form of thinning the hair? Technically, any form of layering is considered thinning, but done properly, it can also be used to build volume as well.

  • Will Curlcrafting work on my fine hair? Yes, the Curlcraft method is adaptable, so you can modify how much you are cutting and where you are taking it from!

  • Will it work on straight hair? Yes it can, but may not be necessary.

  • Does Curlcrafting work for men? Yes, this method is good for anyone wanting to embrace or enhance their natural texture.​

  • How much time do you book for this? I book between 1 to 1 3/4 hours for new guests, then 45- 60 minutes for reshaping existing guests.​

  • How much do you charge for this cut? This will vary depending on your location, but charge accordingly for your time as a curl expert (I have doubled my pricing). People will pay for your knowledge!

  • How often do clients need a recut? This will vary from person to person depending on their needs, lifestyle and ability to deal with it as it grows. My experience is anywhere from 8 weeks on shorter hair and sometimes up to 6 months for some with longer hair.

  • How do I retouch this cut? We go over this in one of the modules.

  • Do you ever cut curly hair wet? I cut dry 95% of the time, but sometimes under certain circumstances I will wet cut, and then will do more detailing and finishing touches once dry.

  • How long do I have access to this program? You will have 1 year access to the Curlcraft courses from date of purchase, unless you purchase lifetime access.

  • Why is the Curlcraft course priced lower than other courses? As with most new launches, the price is set to encourage people to check it out, and as with most courses, the price will go up with the demand.



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Here's what stylists + clients are saying about the Curlcraft method~
Nicole Cathcart

Jo has given me the knowledge I need to service curly haired guests. Her approach is to consider volume/weight/varied lengths while sculpting a custom look for each client. Stylists 'develop an eye' for the results they want. Clients, who often have grown up in households with parents who don't understand their hair, and have gone to stylists who don't understand their hair either, leave with bouncy curls and the knowledge of how to care for them.
The cost: This course paid for itself after several appointments.
The benefit: I am building a loyal client base in a market segment I did not service before. This pool of clients is large, and the textured-hair market is growing fast.
Post course: Jo continues to praise, encourage, and educate her students. A support system is there when you need it.
Clearly, I recommend Curlcraft education!
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Where do you stand as a Curly Hair Stylist?



Will get back to you shortly!