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Welcome to
Curlcrafting @Home

Curlcraft™ Education originally created to educate hairdressers on the art of organic cutting for curly and wavy hair, you're clearly looking for curly hair advice. Curlcraft education listened and created Curlcrafting @Home to help you!

The Curlcraft styling methodology teaches you an easy routine on how to get consistency or versatility with the same haircut. Learn the methods that can lead to great hair days EVERY DAY. If you're wanting effortless hair that looks good day after day without starting over every day, you're in the right place!

  • Curlcrafting @Home styling E-course: For the visual learner, this self-paced online program will walk you through the ENTIRE styling process, starting with washing and going all the way through to the next day refresh. With this easy routine, you will learn how to build volume or collapse it, so that you can change up your look or have consistently good hair days every day. No more twisting and finger coiling or Denman brushing that takes so much effort. Yes, this is all possible without a ton of effort!

 Offers guidance on:

  • Proper shampooing + conditioning

  • Rinsing to set you up for upcoming days

  • Styling product options + application

  • Styling to create or reduce volume

  • Get more curl up top at the root

  • Diffusing without frizz

  • Finishing (this advice is a GAME CHANGER!)

  • Sleeping + next day refresh (HUGE)

  • Brushing + scalp health

  • Porosity

  • Harmful ingredients

A good routine is important for maintaining your curls in your daily life, but great hair really begins with a great haircut. There is a right way and a wrong way to cut curls, and Curlcraft is working to educate hairdressers everywhere on these methods. Ask your stylist about a Curlcraft haircut, or check our stylist locator.

If you are in the Portland Oregon area, you are welcome to schedule a haircut with Jo HERE

Virtual styling sessions are also available! Reach out through the contact form if you are interested.

Know someone with curly hair that would love this course?  How about a gift card?



About the Curlcraft creator:

Jo is a hairdresser of over 35 years, and curly hair specialist working behind the chair (as Haircraft by Jo) in Portland Oregon, and she has curly hair herself. Her trademarked Curlcraft cutting method and the Curlcrafting @Home eCourse were created to help others overcome their obstacles with their own curly hair. 

Her credentials include:

“I love learning and have always attended advanced education classes and courses, both online and in person throughout my entire career. I was that kid who HATED my hair, and after years of struggles with my own curly hair, I began dry cutting it years ago addressing and carving only the areas that needed it. This was a gamer changer for me. After building my clientele so quickly after moving to Portland, I realized that there was a huge demand for curly hair specialists in the world, and a definite need for curly education for stylists. Not just on cutting, or styling, but something that covered it all. And so, I created Curlcraft education. My goal is to help curly haired people everywhere through their hairdressers!"

98% of my clients have curly, wavy, or natural textured hair, so I deal with curls ALL DAY EVERY DAY. I’m thrilled that they have responded so well to my curly methods and are writing raving reviews about their Curlcraft experiences!"

Know a hairdresser who might be interested in learning more about working with curly hair? Share Curlcraft Education details with them!

Frequently Asked Questions~
  • What will I learn in this course? Everything from washing to next day refresh is covered here in a video series.

  • Will I learn how to reduce/eliminate frizz? Yes, we will get into details on this.

  • How long will I have access to the Curlcrafting @Home course? 1 year from date of purchase, but lifetime option is also available.

  • Will the Curlcraft styling methods work on fine thin hair? Yes, we will discuss options for building volume on finer hair along with products to support it so you can learn how to maximize what you've got!

  • What about reducing volume I don't want? We'll cover that too!

  • How can I diffuse without getting frizz? We discussing proper diffusing practices in depth in the Curlcrafting @Home course. Sign up to learn more!

  • My hair is always a mess in the morning. Is there a way to avoid that? Yes, we discuss sleeping and next day refresh, so you won't have to start over every day!

  • What is a Curlcraft haircut? The Curlcraft cutting method is a creative visual approach cutting with the hairs natural movement, building or collapsing volume, for a customized haircut specific to YOUR hair.

  • Is the Curlcraft haircut for all curl types? Yes, it's an adaptable method that is versatile and customizable. Ask your stylist about it.


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Here's what people are saying about the Curlcraft methods~ 


"Curlcraft has changed my entire outlook and approach to my hair. After a lifelong fight with my curls, Jo taught me how to embrace them, work with them, and love them."

"OMG, JoJo is a genius, truly. I learned a ton from her and all of it is so easy and doable. I am spending less time on my hair now with a way better result.  If you're struggling with your curly hair like I was, she will change your life!"


Still have a question or need advice?

We'll be in tough shortly!


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