About the Curlcraft creator:
Hi there, I'm Jo!
I'm a lifetime student with a collected education and a holistic curl hair sculptor.
After years of struggling with my own curly hair, I started dry cutting it myself, addressing only the areas that actually needed it instead of cutting the whole head evenly. It became an organic process: cut accordingly, not evenly. That single shift was a game changer, for me and for my clients.
When I moved across the country and rebuilt my clientele almost overnight, I realized I had something worth sharing. There was (and still is) a huge demand for curly hair specialists, and a real gap in the industry: education that covers it all, not just cutting or styling in isolation. So I built a program to teach other stylists the same formula I'd used to create organic, effortless curls that get people talking, the same way mine had.
(This was a blindfolded haircut! Watch on YouTube)
"A good haircut doesn't need to be cut evenly, it's cut accordingly"
My mission as your curly hair mentor is to give you the most complete curly hair education available, because eliminating the fear stylists feel around natural texture takes more than just technique. The course covers everything you need, including what to share with your own salon guests. Guest experience is a huge part of this program, and it's something curly-haired clients will gladly pay for, yet it's still missing in most salons.
I'm excited to help you take your creativity to the next level and grow your business doing it.
Credentials: Why learn from Jo?
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40 years as a hairstylist
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18 years as a curl specialist
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Creator the Curlcraft® haircutting method + guest experience framework
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Founder of Curlcraft education
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Ouidad educator in the Miami area for 3 years
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RIP City Review Best salons 2023
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Featured in: Willamette Week: Best Hairstylist Winner 2022 + 2023, Second place 2024 + Finalist 2025
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Mane Addicts: Top U.S. Salons for Curly Hair
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Expertise.com: Top 20 Hair Salons in Portland
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Best pros in town: Top salons
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Contributor to Curl magazine
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Blindfolded haircut on YouTube
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See what my clients are saying on Google
The results? WOW!
When I moved cross-country in 2019, I left a 25-year clientele behind and started over. Using the Curlcraft® methodology and the business practices I'd learned from my own coach, I was fully booked on day one. Here's what happened next, because of how my clients talked about their Curlcraft® experience:
**Year one:**
- Grew my clientele fast
- Fully booked by year two
- Doubled my income to over $100K
- Voted a finalist for Best Salon
**Year two:**
- Booked out 8 weeks in advance
- A constant flow of new guests, referrals, and DMs
- Voted Best Hairstylist in Portland
That was the moment I knew I had to share this formula with other stylists, and Curlcraft® Education was born.
I'm now doing what I love, helping others build their own version of this success, and making more money than I ever have in my career. I share all of it in this program. 💫