About the Curlcraft™ creator:
Hi there, I'm Jo!
After years of struggles with my own curly hair, I began dry cutting it myself years ago by addressing and carving only the areas that needed it. This personalization was a gamer changer for me, and eventually for my clients. But it wasn't until after moving and rebuilding my clientele so quickly that I realized I had something significant to offer other hairstylists. There is a huge demand for curly hair specialists and a definite need for curly education in our industry. Not just on hair cutting or styling, but education that covered it all, which is something no one else is doing. I wanted to create a program teaching other stylists this proven formula for organic effortless curly looks that would have people talking about them, just as I had experienced.
(This was a blindfolded haircut! Watch on YouTube)
Her credentials include:
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Over 35 years as a hairdresser
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15 years as a curl specialist
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Creator the Curlcraft™ haircutting method + guest experience
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Founder of Curlcraft education
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Ouidad educator in the Miami area for 3 years
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Mane Addicts: Top U.S. Salons for Curly Hair
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Expertise.com: Top 20 Hair Salons in Portland
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Willamette Week Best Salon Finalist 2020
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Contributor to Curl magazine
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Google Reviews
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Blindfolded haircut on YouTube
I moved cross country in 2019 starting over after having a clientele of 25 years in S Florida. Implementing the Curlcraft™ methodology along with business practices I learned from my business coach Britt Seva, I was completely booked on my first day. And because all of the positive things my clients were writing about their Curlcraft™ experiences:
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I quickly grew my clientele
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Was fully booked by my second year
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Doubled my income second year
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Was voted a finalist for best salon!
That was when I decided to share my formula for success with other hairdressers and created the Curlcraft program. Year three had me in high demand:
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Fully booked out for 8 weeks
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A constant flow of new guests
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Referrals and DM's
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Was voted best hairstylist in Portland!
This was such a huge (and proud) moment for me. Everything I was putting out there was helping others, and boy did it feel good. I am now doing what I love, and helping others, AND I making more money than I ever had in my entire career 💕
Currently 99% of my clients have curly, wavy, or natural textured hair, so I deal with curls ALL DAY, EVERY DAY. I’m thrilled that they have responded so well to my curly methods and are writing raving reviews about their Curlcraft™ experiences.
If you have plans to grow, and I'd love to show you how to do it!